About Barena Group
Building Global Rubber Trade Excellence Since 2010.
Our Origins
At Barena Group, we harness the potential of natural and synthetic rubber to transform industries, enhance supply chains, and advance global manufacturing. Established in Kuala Lumpur on September 23, 2011, we create significant business value through strategic material selection and innovative procedures that benefit our clients, suppliers, and partners.
Our focus centers on connecting Southeast Asia's premium natural rubber resources with markets across Europe, the Middle East, and Asia. This commitment has earned us memberships in prestigious rubber associations worldwide, positioning us at the forefront of industry developments.
Our strategic membership with the Malaysian Rubber Board (Lembaga Getah Malaysia) strengthens our contribution to the modernization of Malaysia's rubber sector. With Singapore serving as a major trading hub, our participation in the International Rubber Study Group provides us with critical market intelligence and industry forecasts. Our membership in the Rubber Trade Association of Europe further reinforces our growing European market presence.
Our Heritage of Innovation
Barena Group's journey began in 2010 as a pioneering cup lump collection center. As the first—and to date, only—international company granted an official MRB license to operate such facilities, we rapidly expanded from a single location to six collection centers throughout northern and central Malaysia.
By establishing direct relationships with farmers, we became a trusted supplier to Malaysia's prominent rubber manufacturers. As demand grew, we extended our sourcing to include cup lump and block rubber from Thailand, Cambodia, and Vietnam.
In September 2011, leveraging our robust supply chain expertise, we advanced into the global rubber trade by establishing Barena Group, aspiring to become an industry leader.
Today, Barena Group plays a vital role in the global supply chain, sourcing both natural and synthetic rubber from producers and distributing to manufacturers worldwide, with particular focus on tire manufacturers and rubber goods producers. Our industry knowledge, technical expertise, and extensive network of producers and logistics partners enable us to deliver premium quality products with unmatched reliability.
Our Mission
We deliver premium rubber products and exceptional services that create sustainable value for our customers and stakeholders. Through operational excellence and industry expertise, we maximize long-term profitability while building enduring partnerships across the global rubber supply chain.
Our Vision
To be universally recognized as the partner of choice in the global rubber industry, setting the standard for product quality, supply reliability, and customer-focused solutions that drive industrial advancement and economic progress.
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Barena Group Journey
2024: Strategic Expansion
- Strategically expanding into green projects across our core markets - Indonesia, Malaysia, Middle East, and Ivory Coast - leveraging existing relationships to capture emerging opportunities in renewable energy and environmental initiatives
- Commenced organisational and ownership restructuring
2023: Certification & Growth
- Attained FSC certification
2022: Sustainability Initiatives
- Diversified customer base from 1st tier tire customers to smaller ones
- Achieved group sales target of USD 140 million
2021: Customer Recognition
- Achieved silver rating on EcoVadis
- Began FSC certification process
- Started engagement with African market
2020: Acquisition Process
- Received major approval from three 1st tier tire customers
2019: Market Penetration
- Started the acquisition process of a rubber processor based in Indonesia
2018: European Expansion
- Achieved market expansion to major tire customers
- Reached sales target of 160 million MYR
2017: Infrastructure Growth
- Established office in Rotterdam, Neatherlands to expand business to Europe.Achieved sales target of USD 10,000,000 for Synthetic Rubber within first 6 months.
2016: Service Enhancement
- Acquired warehouse in Port Klang to improve delivery performance and serve small custom orders. Began importing Synthetic Rubber to Southeast Asia.
2015: Market Achievement
- Achieved target of MYR 100,000,000. Expanded supplier network to Thailand and Indonesia, dealing with world's top rubber producer.
2014: Export Development
- Established Logistics department to handle shipments from factory to end user. Began providing financial risk management services to clients.
2013: International Growth
- Began exporting Technically Specified Rubber. Obtained license to begin exporting Standard Malaysian Rubber grade SMR20.
2012: Early Expansion
- Began importing cup lumps from Cambodia, Thailand and Vietnam to Malaysia.
2011: Foundation
- Expanded from 1 to 6 cup lump collection centers in Malaysia.
Ensuring Industry Standards
Barena is Proudly Affiliated with Top Rubber Industry Organizations.
Lembaga Getah Malaysia
Rubber Study Association
Rubber Trade Association Of Europe
