About Barena Group
Building Global Rubber Trade Excellence Since 2010.
Our Origins
At Barena Group, we harness the potential of natural and synthetic rubber to transform industries, enhance supply chains, and advance global manufacturing. Established in Kuala Lumpur on September 23, 2011, we create significant business value through strategic material selection and innovative procedures that benefit our clients, suppliers, and partners.
Our focus centers on connecting Southeast Asia's premium natural rubber resources with markets across Europe, the Middle East, and Asia. This commitment has earned us memberships in prestigious rubber associations worldwide, positioning us at the forefront of industry developments.
Our strategic membership with the Malaysian Rubber Board (Lembaga Getah Malaysia) strengthens our contribution to the modernization of Malaysia's rubber sector. With Singapore serving as a major trading hub, our participation in the International Rubber Study Group provides us with critical market intelligence and industry forecasts. Our membership in the Rubber Trade Association of Europe further reinforces our growing European market presence.
Our Heritage of Innovation
Barena Group's journey began in 2010 as a pioneering cup lump collection center. As the first—and to date, only—international company granted an official MRB license to operate such facilities, we rapidly expanded from a single location to six collection centers throughout northern and central Malaysia.
By establishing direct relationships with farmers, we became a trusted supplier to Malaysia's prominent rubber manufacturers. As demand grew, we extended our sourcing to include cup lump and block rubber from Thailand, Cambodia, and Vietnam.
In September 2011, leveraging our robust supply chain expertise, we advanced into the global rubber trade by establishing Barena Group, aspiring to become an industry leader.
Today, Barena Group plays a vital role in the global supply chain, sourcing both natural and synthetic rubber from producers and distributing to manufacturers worldwide, with particular focus on tire manufacturers and rubber goods producers. Our industry knowledge, technical expertise, and extensive network of producers and logistics partners enable us to deliver premium quality products with unmatched reliability.
Our Mission
We deliver premium rubber products and exceptional services that create sustainable value for our customers and stakeholders. Through operational excellence and industry expertise, we maximize long-term profitability while building enduring partnerships across the global rubber supply chain.
Our Vision
To be universally recognized as the partner of choice in the global rubber industry, setting the standard for product quality, supply reliability, and customer-focused solutions that drive industrial advancement and economic progress.
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Barena Group Journey
Discover the milestones that have shaped our growth from a small cup lump collection center to a global leader in rubber trading. Our journey reflects our commitment to innovation, quality, and sustainable business practices.
Foundation
Expanded from 1 to 6 cup lump collection centers in Malaysia, establishing our foundation in the rubber industry.
Early Expansion
Began importing cup lumps from Cambodia, Thailand and Vietnam to Malaysia, expanding our sourcing network.
International Growth
Began exporting Technically Specified Rubber and obtained license to export Standard Malaysian Rubber grade SMR20.
Export Development
Established Logistics department and began providing financial risk management services to clients.
Market Achievement
Achieved target of MYR 100,000,000 and expanded supplier network to Thailand and Indonesia.
Service Enhancement
Acquired warehouse in Port Klang and began importing Synthetic Rubber to Southeast Asia.
Infrastructure Growth
Established office in Rotterdam, Netherlands to expand business to Europe and achieved USD 10M sales target for Synthetic Rubber.
European Expansion
Achieved market expansion to major tire customers and reached sales target of 160 million MYR.
Market Penetration
Started the acquisition process of a rubber processor based in Indonesia, expanding our operational capabilities.
Customer Approval
Received major approval from three 1st tier tire customers, solidifying our position in the market.
Customer Recognition
Achieved silver rating on EcoVadis, began FSC certification process, and started engagement with African market.
Sustainability Initiatives
Diversified customer base and achieved group sales target of USD 140 million while focusing on sustainability.
Certification & Growth
Attained FSC certification, demonstrating our commitment to sustainable and responsible sourcing practices.
Strategic Expansion
Strategically expanding into green projects across core markets and commenced organisational restructuring.
Foundation
Expanded from 1 to 6 cup lump collection centers in Malaysia, establishing our foundation in the rubber industry.
Early Expansion
Began importing cup lumps from Cambodia, Thailand and Vietnam to Malaysia, expanding our sourcing network.
International Growth
Began exporting Technically Specified Rubber and obtained license to export Standard Malaysian Rubber grade SMR20.
Export Development
Established Logistics department and began providing financial risk management services to clients.
Market Achievement
Achieved target of MYR 100,000,000 and expanded supplier network to Thailand and Indonesia.
Service Enhancement
Acquired warehouse in Port Klang and began importing Synthetic Rubber to Southeast Asia.
Infrastructure Growth
Established office in Rotterdam, Netherlands to expand business to Europe and achieved USD 10M sales target for Synthetic Rubber.
European Expansion
Achieved market expansion to major tire customers and reached sales target of 160 million MYR.
Market Penetration
Started the acquisition process of a rubber processor based in Indonesia, expanding our operational capabilities.
Customer Approval
Received major approval from three 1st tier tire customers, solidifying our position in the market.
Customer Recognition
Achieved silver rating on EcoVadis, began FSC certification process, and started engagement with African market.
Sustainability Initiatives
Diversified customer base and achieved group sales target of USD 140 million while focusing on sustainability.
Certification & Growth
Attained FSC certification, demonstrating our commitment to sustainable and responsible sourcing practices.
Strategic Expansion
Strategically expanding into green projects across core markets and commenced organisational restructuring.
Ensuring Industry Standards
Barena is Proudly Affiliated with Top Rubber Industry Organizations.
Lembaga Getah Malaysia
Rubber Study Association
Rubber Trade Association Of Europe
